MyBankTracker.com Launches Two New Verticals and Enters into Insurance Space

Personal finance site adds investing to deepen its portfolio

MyBankTracker.com announces its expansion into the insurance market as it launches two new verticals. With many Americans rocked with uncertainty from the coronavirus pandemic and then hit with damage from wildfires, hurricanes and historic flooding, the site strives to help consumers find their financial footing after their lives have been upended.

The leading financial comparison site, acquired by QuinStreet, Inc. in 2019, is entering four insurance spaces as part of its targeted growth strategy — expanding into auto, homeowners, health and life insurance. MyBankTracker aims to simplify the insurance shopping and comparison experience. Content ranges from how to choose from the different types of life insurance to sensitive, but important subjects like finding life insurance coverage for the terminally ill.

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The additions widen the reach of MyBankTracker and strengthen it as a comprehensive resource for financial products. “We’re excited to expand our portfolio while staying true to our mission – improving the way consumers bank,” says Tadas Nikulin, director of banking services at QuinStreet and co-founder of MyBankTracker. “With so many Americans hurting financially from the pandemic, they’re uncertain of their future. We want to offer more tools so they can find the best products and services for their unique situation.”

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MyBankTracker was founded during the height of the Great Recession with the goal of providing more transparency to consumers. As much of the world enters into another recession, millions of consumers are worried about their retirement and overall financial future after being affected by the COVID-19 pandemic. The personal finance site hopes to help those Americans with the addition of its investing hub. The vertical will feature guides and in-depth information to empower investors — whether they are beginners or advanced — to make better investment decisions based on their financial goals. Topics will range from learning how to pick a new brokerage to comparing the benefits and drawbacks of margin trading.

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