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SchoolPass Announces Growth Investment From Level Equity

SchoolPass, a premier provider of K-12 attendance automation and campus movement software solutions, announced the closing of a significant round of funding by Level Equity. This funding will allow SchoolPass to accelerate its product innovation and to further invest in customer success.

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“We founded SchoolPass with a mission to modernize K-12 campus safety and wellness to cope with modern-day demands,” said Mark Ruiters, Founder & CEO of SchoolPass. “This round of investment will allow us to continue our quest to build industry-defining solutions for schools. An estimated 11 million students in the U.S. are at educational/safety risk every day due to inadequate arrival, attendance, and dismissal management. Our platform is used in more than 42 states (U.S. and Canada), and has become mission-critical for school administrators, especially during the challenging times of the COVID-19 pandemic. We partnered with Level Equity because of their founder-friendly approach to company growth, depth of experience, and their long-term conviction in SchoolPass”.

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The company’s award winning SchoolPass™ platform allows schools to manage the movement of people (students, staff, faculty, parents, and visitors) and vehicles on/off campus. Access to campus is verified and exceptions are instantly reported using wellness/COVID-19 requirements, student schedules, daily attendance changes, and AI-based vehicle screening rules. The robust platform also automates the chaotic afternoon dismissal process of students across all modes (buses, carlines, walkers, activities, and events), making the process 50% faster and safer while instantly accounting for everyone on campus, especially during an emergency.

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SchoolPass has corporate partnerships with leading Student Information System companies such as Blackbaud, PowerSchool, Community Brands (Senior Systems), Veracross, and others to enable direct 2-way data integration to eliminate manual work for schools.


“Mark and the team at SchoolPass have built a unique platform that allows K-12 schools to go from a reactive, manual, error prone paper-based process to a proactive campus-wide cloud solution, and in doing so drastically increases campus safety and efficiency,” said George McCulloch, Partner and Co-Founder at Level Equity. “We are thrilled for the opportunity to partner with them on their journey.”

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