SPINS Announces Growth Investment Led by Warburg Pincus

By AIT News Desk On Jan 20, 2021

General Atlantic and Georgian also invest in business; partnership to accelerate SPINS’ strategic initiatives and growth opportunities

SPINS, a leading wellness-focused data, analytics and technology provider in the U.S., announced a significant investment from Warburg Pincus, General Atlantic and Georgian. The growth investment will support future strategic initiatives, including sales and marketing expansion, retail partner value expansion, new product development, and new vertical expansion. Terms of the transaction were not disclosed.

For two decades, SPINS has been a passionate advocate for the Natural and Specialty Products Industry. SPINS is committed to laying the foundation for the next generation of growth, providing dynamic data, actionable insights, unmatched product attributions, and digital activation solutions. SPINS established the common language across the health and wellness ecosystem for all key stakeholders, including retailers, brands, distributors and consumers.

“Our mission has always been to increase the presence and accessibility of natural and better-for-you products that help people live their healthiest and best lives and drive sustainable production practices in North America. This mission, combined with our expertise in product intelligence and unrivaled insights, is leading to more vibrant living for consumers and bigger success of our clients,” said Tony Olson, Founder & CEO, SPINS LLC. “We are beyond thrilled to take our vision to the next level with Warburg Pincus, General Atlantic and Georgian by leveraging their global resources and experience in data and information businesses to enable SPINS to meet the rapidly growing demand for our services.”

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“SPINS is the leading provider of omni-channel and retailer-specific product measurement, mission-critical performance data, and unique insights into consumer trends and digital activation. We are incredibly excited to partner with Tony and the rest of the SPINS team,” said Stephanie Geveda, Managing Director, Head of Business Services, Warburg Pincus. “This investment underscores our long-term commitment to strategically invest in market-leading, vertical-specific B2B information services businesses that capture unique data,” added Justin Sadrian, Managing Director, Technology, Warburg Pincus.

“SPINS has developed a highly-differentiated industry platform that serves as a pivotal source for business performance and market information to retail and consumer brands. Supported by Tony’s strategic vision, SPINS continuously innovates on its platform to meet customers’ evolving needs, which has allowed the company to build deep relationships in the wellness retail market,” said Peter Munzig, Managing Director, General Atlantic. “We’re looking forward to working alongside the SPINS team as they continue to expand the reach of their suite of digital solutions to address untapped growth opportunities in the market.”

“SPINS has been on a mission to accelerate the rapidly growing Natural and Specialty Products Industry by providing unique insights to retailers and brands,” said Margaret Wu, Lead Investor at Georgian. “The company’s rich dataset has enabled the team to develop a high-value AI roadmap that will drastically enhance its product intelligence offerings. We are excited to partner with SPINS on this journey and support the team in helping customers realize greater value, faster.”