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Thoma Bravo Announces Completion of Strategic Growth Investment in Applitools

Thoma Bravo, a leading private equity firm focused on the software and technology-enabled services sector, announced the completion of its strategic growth investment in Applitools, the leading provider of visual test automation software.

“We are excited to begin the next phase of our journey through our partnership with Thoma Bravo,” said Gil Sever, CEO of Applitools. “We see tremendous opportunity to harness the current environment and demand for automation in digital solutions. Applitools has one of the most unique and innovative offerings in the market and bringing that together with Thoma Bravo’s resources and deep sector expertise will position the company for significant growth.”

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“As enterprises continue to shift toward all things digital, Applitools’ best-in-class AI-enabled solutions are more critical – and more relevant – than ever,” said Carl Press, a Principal at Thoma Bravo. “We are thrilled to partner with Gil and his team as we turbocharge Applitools’ growth and build on its already impressive position as the leader in UX test automation.”

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“Applitools’ innovative AI-based solutions enable developer, engineering and product teams to ensure seamless user experiences across the app spectrum,” said Annie Wei, a Vice President at Thoma Bravo. “We couldn’t be more excited to complete our investment in Applitools as we work together to accelerate the company’s growth trajectory and market leadership.”

Baird served as financial advisor to Thoma Bravo and Kirkland & Ellis served as legal counsel. William Blair served as financial advisor to Applitools and Meitar Liquornik Geva Leshem Tal and Sidley Austin served as legal counsel.

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