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Gaming
In-Game Advertising Extends Beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study
Developers Using More AD Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise
The fifth annual In-Game Advertising Study,…
Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into…
New Social Gaming App Focused on Custom Challenges
Zark announced the launch of their social gaming app on Apple’s App Store and Google’s Play Store.
Zark is a social gaming app that allows…
Tencent Games Partners with NVIDIA to Launch START Cloud Gaming Service
Tencent Games and NVIDIA announced a collaboration to bring PC gaming in the cloud to China.
NVIDIA’s GPU technology will power Tencent Games’ START…
Bruin Sports Capital to Acquire Two Circles, the Award-Winning Data Analytics, Technology, and…
WPP Will Retain Minority Stake in the Company
Bruin Sports Capital announced a deal with WPP to acquire Two Circles, the award-winning consumer…
5 Gaming Myths Debunked
What you probably know as a marketer is that mobile is where it’s at. What you may not know is that apps rule mobile devices. Over 90% of a user’s…
Played to Perfection: Optimizing Game Launches on Mobile
With an In-House Game Studio, IronSource Aims at Cracking the Code for Mobile Game Developers like Playrix
Back in the eighties, home video games…
Comviva Partners with Inlogic Games
Strengthens Its Leadership Position in Digital Gaming Content with Access to over 250 Premium Online and Mobile Games
Comviva, the global leader in…
Vivo NEX 3, the Supreme Gaming Tool at the PUBG MOBILE Club Open 2019 Fall Split Global Finals
NEX 3 Features the Ultimate Multi-Turbo Engine and Turbo Mode That Empower Gamers to Win Battles
Vivo, the official title sponsor for the PUBG…
Best NVIDIA Black Friday & Cyber Monday Deals 2019: NVIDIA Geforce GTX & Shield TV Sales…
Our Round-Up of the Best NVIDIA Deals for Black Friday & Cyber Monday 2019, Featuring NVIDIA Shield Gaming Tablets, Shield TV Streaming Media…