Browsing Category
Guest Authors
Guest Authors
Empathy First, Technology Second: How Tech Marketers Should Engage With SMEs
In his 1922 autobiography My Life and Work, Henry Ford revealed the secret which empowered him and his automotive empire to change the world. The…
How to Leverage Value Across the Customer Journey – And Win
Whether your organization is facing budget pressures, or travel limitations have made building customer relationships more difficult, most companies…
Can AI Create a Friction-Free Consumer Experience?
When Apple sold its first computers, they came with a thick, printed manual. Today, Apple’s iPhone comes without any documentation. Because it’s that…
The AI Gold Rush: How to Make Money off AI and Machine Learning!
The AI Gold Rush Will Drive the Creation of New Artificial Intelligence and Machine Learning Jobs
We’re on the verge of the AI Gold Rush. And like…
Real-Time Piracy Enforcement: The Answer to Sports Broadcasters’ Vengeful Prayers
The window of opportunity in elite sport is incredibly narrow, in every sense: careers are short; entire matches turn on split-second incidents; and…
How to Drive Innovation in Every Corner of Your Company
When new team members first join our company, I like to remind them that the Software-as-a-Service industry, otherwise known as SaaS, is as much an…
Stakeholder Perception vs Consumer Perception: What are You Missing?
In order for brands and businesses to succeed, they need to understand how stakeholder perception and consumer perception are so heavily linked, and…
Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But…
Email celebrates its 50th birthday. It is also one of the oldest and most robust digital marketing tools; and one which is still highly effective.…
A Future of Self-Created Adaptive Experiences
We are living in the most technologically advanced period in human history. A tiny computer in your pocket can grant you access to all the knowledge…
When CTV Supply Outstrips Demand: How to Thrive in a Competitive Market?
Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear…
