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In 2018, it was discovered that Cambridge Analytica had harvested the data of at least 87 million Facebook users without their knowledge after…

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources…

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve…

Vijay Kurkal. Enterprise IT departments have undergone drastic changes in the last decade, with new technologies like Cloud, AI and IoT creating an IT…

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s…

For SaaS companies, building a robust, competent and user-friendly product - no matter how sophisticated, capable or best-in-class - is only half the…

As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. 70% of CEOs see it as a…

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy…

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term…

A Guide to the Economics of Bitcoin. Bitcoin’s price has been on a wild ride since its inception. 2017 alone saw massive gains, starting the year at…