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Guest Authors
New Decade: New Customer Experience Standards to Live by
If you’re like me, and I’m assuming many of you reading this are - you think about customer experience (CX) all the time and how it impacts our…
Personalizing Your Wellness
Today, AI can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early and even authoring…
Future CEO: Top 6 Skills That You Need in 2020
A good CEO of the future knows how to work with data, understands his subordinates and does not drive them into the framework. Read in the article…
How Artificial Intelligence and Blockchain is Revolutionizing Mobile Industry in 2020?
As we enter into a new decade, we take with us learnings from the old decade and reinvent them for the new age. The mobile app will not stagnate; in…
MINDBODY Brings Artificial Intelligence to Small and Medium-Sized Businesses
If you follow news coverage of the latest developments in Artificial Intelligence and Machine Learning, the mainstream media will have you believe…
The Rise of the New CMO
Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the…
Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets
Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous…
Big Data: Size Matters
In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is…
The Untapped Digital Marketing Potential of WhatsApp
The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance…
Predictions of AI AdTech in 2020
2020: a new decade is dawning. The last ten years in Advertising Technology (AdTech) have been nothing short of revolutionary. Digital advertising…