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GenAI Experts Series Part 1: Building Brand in the Age of AI
It's a very exciting time for AI. Innovation is happening at breakneck speed. Each week brings new developments, whether it’s about the large language…
Unlocking Advertising Success in a Post-Cookie Era
Google has initiated the first phase of its third-party cookie deprecation process. It means marketers should now come to terms with the changing…
Bridging the Gap: Keys to Embracing AI in 2024
The emergence of ChatGPT in November of 2022 caused a sonic boom across every tech industry in the world. Since then, companies of all sizes have…
Want to be an Automation Champion of Tomorrow?
A little under a decade ago, the global market for robotic process automation (RPA) was worth around $250 million. Thanks to location-based services,…
AI Research or AI Engineering? The Importance of Correctly Categorizing AI Projects
A high proportion of businesses have undertaken an AI project in some form, with research from McKinsey revealing that 55% of organizations actively…
Mastering the Surge: Empowering Sustainability Solutions for Rising Power Demands
In today’s landscape, organizations are facing new pressures, and no one is exempt. We're collectively grappling with the imperative to balance the…
Conversational and Generative AI: Game Changer in Banking
The advent of advanced technology such as Gen AI, conversational AI (CAI), and Large Language Models (LLMs) are completely shaking up the customer…
Integrating AI: A Strategic Blueprint for Outstanding CX
We are at a defining juncture in the customer experience (CX) world. AI is an emerging trend and a fundamental component of how technology redefines…
The Cost of Getting Customer Experiences Wrong is Skyrocketing in 2024
The economy is off to a blazing start in 2024, but customer loyalty is more transient than ever. Companies have a staggering $3.7 trillion at risk…
Beginning The Long Climb To The Pinnacle of AI – From The Base Camp Of Trust
The ethics of artificial intelligence (AI) have been thrown into the spotlight by governments, organizations, and society this past year. Concerns…