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Guest Authors
Data Privacy as the New User Experience
In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new…
Real-Time Customer Experience Is Happening, with or Without You
Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this…
Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up…
Debunking the Most Common Myths Around AI in Marketing Before 2020 Arrives
In today’s world, it’s almost impossible to avoid Artificial Intelligence (AI). From daily interactions with Voice assistants and smartphones to the…
What’s Happening with AdTech Today: Thoughts of the CEO Who Spent Ten Years in the Industry
Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed…
13 Tips for Conquering Cognitive Document Automation Challenges to Maximize Productivity
Welcome to part five of our six-part series that takes you on a journey through the latest concepts in multichannel document capture and intelligent…
Are Buyer Personas Really Over-Hyped or Underused?
Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be research on…
Why Google’s AI is Limited To Diagnosing Only 26 Skin Conditions…for Now
It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. Results…
Top 5 Best Mobile App Development Agencies in Bahrain
We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load,…
Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners
As Programmatic Advertising spend keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike…