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Guest Authors
Use the Iron Man Approach for CX to Make the Most of People and AI
Where Does AI Fit into the Customer Experience? How Businesses Can Use the Iron Man Approach to Make the most of People and AI. LegalZoom's Chief…
Redefining Promo and Sports Highlight Creation Using AI
Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their…
Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?
Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on…
Robot Revolution: How Is Packaging Needing to Adapt for the Droid Generation?
Companies need to do more to embrace rapidly-advancing technology and not be left behind by the “robot revolution”, according to a leading…
RPA Is Just the Beginning of Your Intelligent Automation Journey
This six-part blog series will guide readers through the latest concepts in multichannel document capture, with an emphasis on how AI has transformed…
How Direct-To-Consumer Brands Can Build a Superior Customer Experience
When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining…
AI vs. AI: The Digital Arms Race to Fight Fraud
The digital-first economy we now live in is built on businesses trying to harness the insights from the vast amount of data they have in order to make…
Creativity Without Data Is a Shot in the Dark
Data and creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is…
Here’s Why You Shouldn’t be Afraid of Negative Feedback in Your Customer Community
Many organizations creating an online community have had this fear: What if we build an online community and customers just use it to say bad things…
AI Does Not Have to Be a Zero-Sum Game
There are many ways in which Artificial Intelligence can potentially benefit society - but doing so requires a radically different data-sharing model.…