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Guest Authors
Consistency is Key to Customer Experience
In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few…
AI and the Future of Content Management
For some time now, industry prognosticators have hyped Artificial Intelligence (AI) and Machine Learning for their transformational potential. The…
Using Virtual Reality to Make Sexual Harassment Training More Realistic and Effective
Faced with the challenge of the #MeToo era, many companies have struggled with outdated and ineffective sexual harassment training. New consulting…
Business Leaders May Recognize the Importance of Using Voice Data for AI but Many Lack AI-Ready…
There is no doubt of the ever-increasing role that AI will play in driving valuable business outcomes, with more use cases for AI than ever before and…
How Complex Machine Learning Will Enter Your Smartphone
Artificial Intelligence (AI) and Machine Learning (ML) are amongst the emerging trends in Business and Marketing. Yet, a lot of this cleverness is…
MarTech Hack: 4 Ways AI Is Transforming Marketers’ Roles
As we near the end of another great year for martech, Marketers are already preparing for the road ahead. Here is my martech hack for all marketers…
How To Make Your CFO Happy
How Data Automation Has Helped Transform the Way Digital Publishers and Agencies Do Business
Most CFOs of digital publishing houses have to deal…
Why Your IT Provider Should Be Offering AI
When CIOs think of IT companies or technical project management companies, they likely think of the people scheduling techs to come out to sites…
State of Voice Search 2019
This article is coauthored by Matt Lang.
It is early days for Voice search and the discipline is still far from defined. However, this initial era…
Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the…
The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for…