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Can a Content Management System Bridge the Digital Experience Divide?
In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience.
And just like a decade ago,…
Is Security the Same as Privacy?
Cybersecurity is a necessity in today’s digital-first world. However, security and privacy have become interchangeable, when in fact, they are not the…
The Delivery Economy, the New Status Quo for Brands
Once upon a time, a great consumer experience began with your local mail carrier dropping off the latest edition of the Sears Catalog. Though…
How Innovation Powers Franchising in Boutique Fitness
Large Commercial Gyms Have Dominated the Franchising Game for Years, but Innovation in Both Technology and Exercise Has Allowed Their Boutique…
10 Best Ways to Improve the Guest Experience For Your Business
The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a…
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent…
How Much Omnichannel Is Right For Your Business?
Most Digital Marketing guidance today stresses the need to be “Omnichannel” or using a variety of different – and ideally, integrated – channels to…
Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits…
Privacy issues are front and center in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California…
AI + Intent Data: The Key to Ending Inefficient Marketing Tactics
There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and…
What Is International Translation Day?
Held every 30th of September, International Translation Day was first established in 1991 by the Fédération Internationale des Traducteurs…