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In 2018, brands are pushing the envelope and embracing new ways for consumers to interact with their brand, products, and services. Traditional…

The word ‘freelance’ originates in the 12th and 14th centuries when hired soldiers were crucial for military campaigns. Over generations, the word has…

Working with Big Data and global analytics, I hear the term “Artificial Intelligence," or AI batted around a lot. And truth be told, it's inevitable…

Business innovation and the opportunities they create is how enterprises distinguish themselves from one another. It is how they do things better, how…

Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands.…

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of friction, and we all know friction is bad for…

As AI and automation become more prevalent in everyday work, employees will move away from being skills-based towards know-how focused. Laptops will…

The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management. Since the…

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private…

No advertiser wants to waste their media spend on ads that nobody is seeing, or ads that only bots are seeing. Campaign success is dependent on…