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Guest Authors
Mining the New Gold- the Smart Way
Data is everywhere – and today, it is everything, the new gold upon which fortunes are made and lost. And inside an organization's collection of data…
A Marketer’s Glossary to Blockchain Technology
Blockchain applications for marketing have officially arrived. Blockchain technology has the potential to clean up significant inefficiencies in…
Three Ways Wireless Charging Can Help Improve Marketing Strategy
Retail spaces are in a state of significant commercial need to draw more customers into their brick and mortar stores. The UK’s high streets suffered…
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April, all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s biggest sin is, in fact, …
The Four Significant Business Benefits of AIOps
With the aggressive onset of digital transformation, global organizations are finding themselves with an increasingly complex set of data to manage…
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves.
Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far…
The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales…
To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session today at 1 PM ET…
Without a Global Company Strategy, AI Will Not Deliver on Its Promises
Once adopted, Enterprise AI strategies, require enforcing data governance where each collaborator has a role and contributes to data enrichment,…
Why We Introduced a Credit System That Will Value Data & Intelligence
In our latest release, Mei introduces a credit system that will track the data and intelligence exchanged in our app.
How Does It Work?
Generally,…
Me, Myself and AI: Is That My Privacy in the Rear-View Mirror?
I had the pleasure of meeting Sophia in London a few weeks ago. Sophia is a popular, outgoing personality that looks a little bit like Audrey Hepburn.…