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Marketing Must Guide IT in How to Manage Account Access in the Consumer Context It’s no secret that IoT is going to permeate our lives in the next…

Chat bots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we'll…

The hype around Artificial Intelligence will drive vendors and internal data science teams to try and apply recent advancements towards…

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not…

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means –…

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM…

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage,…

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late…

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be…

As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating…