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Be The Agency Companies Lean On To Power IoT Driven Marketing Customization
If you think you’re drowning in data now, just wait. The pool is about to get a lot deeper.
The much anticipated Internet of Things is here and…
Employee Or Robot?
5 Ways Artificial Intelligence Can Support Your Business Today
Artificial Intelligence (AI) has for decades been the subject of science fiction and…
As Mobile Devices and Software Upgrades Make Their Launch, AI and Predictive Analytics Provide A…
The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see…
A Window on What You’re Buying: VR for Marketing Spaces
One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or…
AI + Humans Is the Perfect Recipe for B2B Growth
We are used to seeing AI and machine learning in our “consumer” lives — from Netflix and Amazon’s eerily accurate recommendations about what we would…
Going Headless in the Age of the Internet of Things
Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo,…
Three Scenarios For Marketing With The Internet of Things
I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting…
AI 101, Part I: What You Need to Know about Predictive Models
Four Steps to Start Building Predictive Models
While predictive analytics and AI are big topics in the sales and marketing profession these days, it…
AI 101, Part II: How to Deal with Data Preparation
My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…
How Marketing Analytics and Data Science can Solve Civic Engagement for Cities
Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at…