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Guest Authors
In AI’s Wild West, Brand Safety Comes First
Talking to marketers at this point is rather like the Distracted Boyfriend meme: they’re watching AI walk down the street, as the Metaverse looks on.…
The Cookie’s Already Crumbled – So What Are Advertisers Waiting For?
With the first stages of Google’s ‘Cookiegeddon’ less than two months away, digital advertisers are still scrambling to find solutions that will…
Edge to Core Marketing: The New Paradigm of Modern Enterprise Marketing
Marketing has a wealth of customer data it can harness to drive decisions that enable positive sales and marketing outcomes, but that data can drive…
Intelligent Document Processing (IDP): The Multiplier Effect in Business Transformation
In the pulsating heart of the digital age, businesses across the globe are relentlessly pursuing innovative solutions to streamline their operations.…
Understanding Personalization at Scale to Meet Customer Expectations
Providing seamless, personalized user experiences is a requirement for all companies. Customer expectations are set by the last great experience they…
The Evolving Face of Deep Fakes: What Lies Ahead for Identity Verification
“In the past, casual viewers (or listeners) could easily detect fraudulent content. This may no longer always be the case and may allow any adversary…
Customer Service Meets Machine Learning: The AI-Powered Future of CRM
Artificial Intelligence (AI) has become a common buzzword in the business sphere, with everyone eager to leverage the potential that AI holds.…
No Joy Ride Yet for Autonomous Vehicles
In a much-publicized judgement earlier this year, California regulators permitted the autonomous vehicle fleets of General Motor’s Cruise and Alphabet…
Essential Steps for Intelligent Document Processing in Clinical Trials
The healthcare industry is undergoing a digital transformation, driven by the adoption of artificial intelligence (AI) and machine learning (ML)…
Take the Ownership of BNPL Strategies in the Fintech Ecosystem
In today's fast-paced digital market, where global e-commerce sales passed $5 trillion in 2022, merchants face the challenge of maintaining…