Guest Authors

Generative AI creates a new wave of innovation and possibility but is not without risk. Executives feel driven to take advantage of AI but are also…

The competition to become the next superior text-based platform has begun in the social media landscape. Twitter’s rebranding to X and the…

For decades now, AI technologies have played an increasingly critical role in the evolution of advertising. In recent years, AI’s ability to…

The Importance of Human Touch in AI-driven Content Artificial intelligence enhances marketing innovation and efficiency but also introduces customer…

A recent study found that 75 percent of online content from brands gains zero marketing traction—and yet the resources being invested in such content…

In Africa, as in much of the world, artificial intelligence (AI) is the latest buzzword amongst healthcare professionals. Globally, we saw an…

AI can be a powerful tool for brand marketers to enhance their work, from data analysis to personalization and testing. It can also provide brand…

Brands are embracing Phygital Customer Experience strategies — and it's transforming the way consumers access goods and services. The experiences and…

There are a few cornerstone principles to the Always-On Public Relations approach and one I’ve been promoting for many a year. Build Your Community…

If you’re developing an application or an e-commerce website, you know that each process follows a set of rules. For example, when a customer…