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Guest Authors
Developing Responsible AI Solutions for Healthcare: A CTO’s Perspective
As technology reshapes healthcare at an unprecedented pace, a pivotal challenge is taking center stage: the integration of AI. In my role as the Chief…
How Publishers Can Turn Engagement Into Revenue With First-Party Data
It’s no secret – understanding readers’ consent preferences and delivering personalized content and ads are key to better experiences. However,…
“What Will Happen to All the Horses?” – Surviving the Coming AI Revolution
Optimism, Concern, and Paranoia
Beginning in late 2022, the public availability of advanced Large Language Models (LLMs) and their chat-based…
Why Marketers Need a Chief Data Ethics Officer Now
The advertising industry is obsessed with data – as it should be. Access to data has enabled improvements in both advertiser performance and customer…
Is Generative AI’s Hallucination Problem Fixable?
What does the future look like for generative AI? If hallucinations persist, it’s a complicated question.
Conversations about the transformative…
3 Ways AI Is Set to Revamp Subscription Management
If you’ve been reading tech industry news in recent months, you’ve likely seen stories about challenges in the SaaS niche. Unstable macroeconomic…
How to Move Beyond the Black Box in Investment AI
If AI is to become a serious source of advice or an investment method –perhaps even replacing humans - it needs to be more transparent, with…
A New Wave of AI in Digital Advertising – A Data-Driven and Strategic Revolution
Advertising is a major business driver for organizations ranging from small startups to leading enterprises. It reliably drives revenue by building…
Why Is Emotional Intelligence In AI Important and Challenging?
Artificial intelligence and emotional intelligence: Historically these two terms have not gone hand-in-hand. After all, how can artificial emotional…
What Is Acquisition Email Marketing in 2023?
Amid a volatile economy and rising media costs, leading customers down the sales funnel is only getting more expensive. Today’s marketers are…