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Guest Authors
The Risks of Self-Service AI Software in Customer Service
Since its launch in November, ChatGPT has ushered in a new wild west when it comes to leveraging technological innovation in business applications.…
Why the Rise of AI Coding Means Diversity Is Critical for the Future of Tech Development
The great Artificial Intelligence revolution has begun and with the release of AI-powered coding tools on the rise, the role of a software engineer…
Embrace AI to become a W.I.T.C.H. Leader
Let's start with the beginning. If you - as a leader - are not super fascinated with the AI possibilities ahead of us, you are probably in denial. I…
How Data Digitization helps Value-based Care Adoption
As the healthcare industry continues its evolution to value-based care, it becomes increasingly essential that payers and providers have…
The Role of AI in Field Service Work: Enhancing Efficiency and Customer Satisfaction
Field service work has long been a critical aspect of many industries, from manufacturing to medical devices. Whether it's installing new equipment,…
ChatGPT in PR and Marketing – Where Should B2B Communicators Stand on the AI Battlefront?
ChatGPT has acquired 100 million users quicker than any other platform, making it the fastest growing online tool, with only 0.03% paid traffic. But…
Fake News Detection and AI’s Limitations in the Enterprise
Artificial intelligence (AI) is a powerful tool in the fight against misinformation, particularly when it comes to detecting false or misleading…
Striking the Balance: Harnessing the Power of AI while Protecting Customers
The EU recently took a significant step towards establishing the world's first rules on Artificial Intelligence (AI). In a move that highlights the…
Marketers’ Use of Generative AI Is on the Rise
Generative AI (GenAI), a form of artificial intelligence capable of creating content or designs based on specific input data, has become a…
Trade Show Success: Why Digital Signs Are the Future of Booth Advertising
Exhibitions and trade shows are coming back after three years of shutdowns. Business leaders want to know industry trends while promoting their…