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OpenAI recently introduced GPT-4, the latest version of its language model. This iteration provides significant improvement in generation and…

Introduction to ChatGPT Pop Stars In a world where technology seems to be taking over every aspect of our lives, it's not uncommon for people to…

Imagine the benefits if data leaders and practitioners could replay their data decisions? In one of the most underrated and probably best action…

The global advertising industry has hit a pivotal point in terms of transparency. From Meta Verified to the IAB UK’s Transparency FAQs, transparency…

The use of Artificial Intelligence (AI) used to be the stuff of dreams for event planners, but with the introduction and growing popularity of tools…

First-party data has been and continues to be an organization’s most valuable asset in its quest to engage target audiences. And while many brands do…

Worldwide, it is common to hear that numbers don’t lie. And, in today’s data-driven world, this statement holds more reason than ever. For…

Marketing Technology (i.e., MarTech) spending is up, but let’s face it: Digital experiences that marketing technology can deliver often underperform.…

Imagination, creativity and attention to detail are key qualities of a great writer. I have always been fascinated by writers who tell a story in as…

In Gartner’s Symposium Presentation “Strategic Trends in Application Platforms and Architecture” Distinguished VP Analyst Yefim Natis proposes that it…