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Guest Authors
Why an Event-Native Mindset is Now Essential for Data Architecture
In Gartner’s Symposium Presentation “Strategic Trends in Application Platforms and Architecture” Distinguished VP Analyst Yefim Natis proposes that it…
The ROI of Digital Signage – The Best Advertising Tool Today?
The retail and out-of-home landscape is being molded by digital signage. The long-standing electronic boards that have shone over Piccadilly Circus…
How Marketers Are Leveraging New Technologies as Data Privacy Laws Tighten
The digital marketing landscape has faced game-changing challenges recently, forcing brands to adapt their tracking solutions to ensure they comply…
Generative AI Will Amplify PR Pros’ Creativity
The rise of generative AI in knowledge and creative work is transforming the way people approach communication and content creation. Specifically,…
Immersive Storytelling is the Next Generation of Consumer Experiences
The Super Bowl is among the most-viewed televised events in the United States every year. But for many people, it's not the game that draws them in;…
B2B Buyer Behavior Shifts from Gen X to Gen Z
Purchases between businesses are becoming increasingly complex as Millennials and Gen Z’ers (Zoomers) now account for 63 percent of stakeholders in…
How AI Is Transforming the Role of the Agent
However much technology we add to the contact center, the human element remains essential. Empathy and understanding are critical to solving complex…
How AI Is Shaking up the Games Industry
The video game industry has always been known for embracing innovation, be it through technological advancements or new forms of artistic impression.…
AI and Open Access Weather Data Will Provide Groundbreaking Insights
Humans have experienced a unique relationship with weather. In addition to living with the environment around us, people have discussed the weather…
3 Keys to Drive Success as a Chief Strategy Officer
Confronted with increasingly complex market dynamics, government regulations and changing consumer behavior, executive leaders face pressure to…