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Build-To-Rent Properties Set to Gain Massive Popularity in 2023
Build-to-rent properties have been a real estate trend that has gained much traction in the last decade or so in some parts of the world and is primed…
TV Measurement Will Never Be What You Think It Needs to Be – and That’s Okay
Advertisers have never had more ways to scale, optimize, and connect with consumers through television. Broadcast and cable TV – referred to as linear…
New Year, New Challenges: Navigating 2023 Planning for Marketing Teams
A lot has changed in 2022. We’ve innovated through the disruption and changes in buying behavior following a global pandemic, adapted to a hybrid work…
How Companies Are Using AI to Alleviate Labor Shortages
Three of every four companies have reported talent or labor shortages and difficulty hiring–a 16-year high. Profound social, economic and demographic…
4 Ways Account-Based Marketing And Technology Leads to Growth During an Economic Downturn
Everywhere you look, there’s another news story or report about forecasts of stagflation and recession. It may not be here yet, but economists expect…
Darth Vader, Cyber Cartography and the Future of Creativity—Powered by AI.
Steve Jobs once described creativity as the art of connecting things.
“When you ask creative people how they did something, they feel a little…
Startups: Is your Data Protected?
While it may seem that unstructured data is just a jumbled mess of useless information, in actual fact, it can be a treasure trove of sensitive data…
The Carbon Offset Market Has a Baseline Problem
As part of a corporate sustainability officer’s ESG efforts, they may have purchased carbon offsets to protect a forest that didn’t need protecting –…
Valuable Marketing Investments That Don’t Break the Bank
The sluggish ad spend of the previous quarter reveals the anticipated impact of the cost of living crisis on marketers. However, it is encouraging to…
The Science of Sound: Three Considerations for Your Brand
How can brands create the ‘perfect sound’?
Today, with brands increasingly jostling to stand out from the rest in a crowded market, music is one of…