Browsing Category
Guest Authors
Guest Authors
Lessons We Can Learn From the Travel Industry’s Customer Service Woes
Today, the travel industry is riddled with mounting customer service woes, frustrations amid rising delays and cancellations. With summer travel plans…
How to Survive the Fight over Data in 2022
There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
Five Ways Brands Can Dominate the App Store in the Privacy Era
In April 2021, Apple dramatically limited how app marketers could track users, to better protect their privacy. This was a huge blow to app marketing…
Instagram Subscriptions: How Exclusivity on Instagram Could Reshape Influencer Marketing
Since being founded in 2010, Instagram has been a free to use social media platform, soaring in popularity, now with over 2 billion active users…
How Cognitive Psychology Principles Can be Applied to Knowledge Graphs
There are many cognitive psychology principles involved in explaining human behavior. Today some of these principles can be applied to knowledge…
From Legacy to Low Code: The Systems Revolution for Retailers
The race is on to win and keep your customer relationships. Retailers do that with an intense focus on the customer experience. That means providing…
Breaking Through the Noise with High-Value in Today’s High-Volume Healthcare B2B Marketing Landscape
Healthcare marketers are faced with the challenge of making their brand stand out amongst competing companies and messages that are working towards…
How Worried Should We Be About Real-time Facial Recognition Systems?
Real time facial recognition systems are no longer speculative – they have become a real-world security solution with several practical, powerful…
Analysis of Data and AI Penetration Across various Functions
Data and AI witnessed a major boom in the last few years. Every business function that has started initiatives around AI has been able to appreciate…
