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Guest Authors
How to Improve Business Performance and Customer Experience With CRM Tools
Managing customer experiences is an important aspect when running a business, yet it is something that many new businesses forget to do. Customers are…
Behavioral Biometrics Can Crack Down on Flawed Password Sharing Practices
Netflix customers are no strangers to sharing their account passwords with others – according to Netflix, more than 100 million households are using a…
How Marketing Is Changing – For Good – In the Automobile Industry
In the automotive marketing field, we’ve moved from a position of relative certainty, where business models were well-established and most innovation…
4 Avoidable Mistakes Entrepreneurs Make When Assembling Their Sales Team
Every Founder knows how crucial sales and sales teams are to the success and future path of a startup company. That’s why so many times, it is the…
Hashed Emails – Not the Solution for the Post-cookie World
Data privacy laws and browser changes triggered tectonic shifts in the digital advertising industry. An increasing number of brands, agencies and…
Accessing the Full Power of Text Data as Part of Your Insights Framework
Most companies have huge amounts of text data and, for the most part, it is giving them little to no information. Free, or unstructured, text data is…
Certainty of Outcomes – The Only Goal That Matters for Marketers Today
Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty?
As we…
Turning Chatbots From a Frustrating Failure to a Flourishing Business Function
There are many aspects of life that drive us all crazy. When it comes to dealing with brands, there is a real front-runner in the frustrations steaks…
How Real-time Location Can Help the US Health Service See Beyond the Pandemic
There is no doubt that the pandemic has left a significant mark on health services workers: leaving them not only feeling physically burnt out because…
Walking the Line Between Cool and Creepy: Ethical Use of Open Data While Protecting PII
People have been wondering for years – when and even sometimes IF artificial intelligence will live up to its incredible potential. The technology is…
