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Martech
The Convergence of Beauty, Health, and Wellness: What Advertisers Need to Know
The definition of beauty has evolved from what it once was, becoming as much about health and wellness as it is about reaching often unattainable…
The Future Is Multimodal: Why Brands Shouldn’t Be Scared to Explore the Potential of AI
Ever since ChatGPT was launched at the end of 2022, there’s been growing interest from the media, the public and the commercial sector in the rapid…
Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control
For many business-to-consumer (B2C) brands, an affiliate marketing program is a low-cost, high-reward marketing technique. It involves a third party…
BigPanda Names Sun Lee Chief Marketing Officer
Former SurveyMonkey, Pure Storage and Sisu Marketing Leader Brings Impressive Track Record and Unique Expertise to Help BigPanda Through Its Next Era…
Gradient Adds Creative Technologist Wei Wu to Its Team of Innovators Redefining Marketing
Gradient Experiential, a full-service experiential marketing agency, welcomes Wei Wu as Creative Technologist. Wu previously taught 3D scanning and…
Enji Launches Marketing Strategy Software Solution for Small Businesses
Tech startup Enji launched its flagship SaaS application, introducing the first-ever marketing strategy and implementation platform for small…
Rent. Group, Announces Rent. Lease360°, a Unique Solution to Lease-Up Marketing
An unprecedented, flexible and integrated approach to filling lease-up properties in a year when record inventory is hitting the market
Rent., a…
Unleash the Power of AI in Your Marketing Strategy: Geek Certified’s Expert Advice, Proven…
The proliferation of artificial intelligence (AI) in various sectors has opened up new avenues for marketing professionals and content creators to…
Marketers Quickly Embracing AI Technologies like ChatGPT, Diverting from Metaverse Programs, Survey…
While it has only been publicly available for less than six months, the generative artificial intelligence (GAI) platform ChatGPT has quickly gained…
Marketers More Confident about their Generative AI Options; Abandoning Metaverse Plans
The metaverse and generative AI technologies are now competing for attention and space in the annual marketing budgets in various industries. In a…