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Martech
WPP Acquires Social Influencer Marketing Agency Obviously, Expanding Tech-Powered Creator Content…
WPP announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco…
Spryker and Publicis Sapient Announce Composability Enabling Partnership
Spryker, the leading composable commerce platform for Sophisticated Commerce Use Cases in B2B, Enterprise Marketplaces, and Thing Commerce, and …
Captiv8 Launches Affiliate Solutions Globally and Joins Influencer Marketing Trade Body
Captiv8, a leading influencer marketing platform, is pleased to announce the global launch of its Creator Affiliate Suite. The Creator Affiliate Suite…
AiThority Interview with Kyle Wong, Chief Strategy Officer at Emplifi
Please tell us a bit about your current role at Emplifi and how you arrived here.
In 2012, I founded the influencer marketing and UGC platform,…
Vue Storefront Secures $20 Million as Customers and Investors Double Down on Frontend Technology…
Vue Storefront has raised $20 million of equity with investors continuing to show confidence in the frontend technology startup as retail brands flock…
Accenture and Adobe Unlock Content Supply Chain Value to Help Enterprise Brands Cut Costs, Increase…
Accenture and Adobe are collaborating to help enterprise marketers unlock the value of their content supply chains. The companies have worked together…
DemandLab Announces Insentric, a New Marketing Intelligence Platform
Global enterprise B2B digital marketing agency DemandLab launches a people-centric revenue attribution solution that automates, orchestrates, and…
Adjust Unveils Pulse: Smart Alerts For Marketers to Optimize Mobile Campaigns
With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust unveiled Pulse, a monitoring and…
TransUnion Transforms its TruAudience Marketing Solutions Business with the Integration of Neustar
TransUnion announced the expansion of its TruAudience marketing solutions line of business which provides marketers, media companies, and technology…
Prove Social Media ROI with Agorapulse and Google Analytics 4
Agorapulse gives social media marketers an edge with its upgraded Social Media ROI dashboard and Google Analytics 4 integration
Agorapulse, an…