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Martech
Alex Langshur appointed as CEO of Incubeta US
With a deep understanding of the ad tech and martech landscape, Alex will lead Incubeta’s US team as it continues to expand its data-driven marketing…
Annual Marigold Global Consumer Trends Index Reveals Brands Must Prioritize Privacy for Customer…
The Report Finds that 63% of Consumers Lack Trust in Social Media Advertising, Signaling a Greater Opportunity to Double Down on Proven Communication…
AiThority Interview with Hendrik Isebaert, CEO at Showpad
Hi Hendrik, welcome to AiThority.com's Predictions Series. Please tell us about the evolution and ever-changing role of Artificial Intelligence (AI)…
SeenThis and Audi Double CTR and Cut Emissions in Inaugural Partnership
Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s…
Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive…
More industry veterans move to in-game advertising as the channel proves significant growth opportunity
Frameplay, the award-winning, global…
3 Key Trends for AI and Marketing in 2024
As we approach 2024, the popularity of generative AI will ultimately impact every sector of the economy. It is important to identify which sectors…
The Future of Data-Driven Marketing
The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our…
Tealium Achieves the AWS Advertising and Marketing Technology Competency
Tealium is recognized for its demonstrated technical proficiency and proven customer success in the advertising and marketing industry
Tealium…
Building Brand Loyalty with Authentic Advertising
Authenticity in advertising, especially in the age of advanced social media techniques and the Metaverse, has become extremely challenging. Where…
Customer Service Meets Machine Learning: The AI-Powered Future of CRM
Artificial Intelligence (AI) has become a common buzzword in the business sphere, with everyone eager to leverage the potential that AI holds.…