Martech

800-employee IBM spin-off plans Conway office space for Product & Engineering and Customer Success & Support team members Acoustic, L.P., the…

Complexity, Job Satisfaction and Automation Highlight the Digital Media Trends Revealed in Advertiser Perceptions and Basis Technologies Joint Study…

Influencer marketing (46%) is the most effective marketing channel for conversion, second only to a ‘recommendation from someone you trust’ (53%)…

The investment positions Mavrck to define a new category of enterprise software focused on helping consumer enterprises harness the power of authentic…

More than 1,000 medtech executives and R&D engineers gathered in Silicon Valley for two days of in-person sourcing, networking, deal-making, and…

According to content testing and analysis by Unruly, Coca-Cola’s advert “Chimney | Real Magic”; Disney’s heartwarming short “The Stepdad”; and Ikea’s…

At an intimate Cheetah Digital wine and cheese tasting night, leading marketers from the financial, retail and services sector came together to…

Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy,  enhance buyer engagement and increase revenue production…

Elissa Fink and Peter Campbell join board of directors to help steer strategic initiatives for the company and its customers through the rapid…

In a recent collaboration, we collaborated with PYMNTS to survey 100 senior decision-makers at large e-commerce businesses. The majority (89%) of…