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Martech
UK Stop Ad Funded Crime (UKSAFC) Set Up to Tackle Online Fraud
UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle…
Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing
At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the…
Demandbase Delivers the First 1******** Account Identification Solution
Demandbase, the Smarter GTM company for B2B brands, announced the release of the industry's first completely free Account Identification solution.…
Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of…
Channel99 announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive…
ScanmarQED, a Leading Provider of Marketing Insights and Analytics Solutions, Has Acquired Roivenue,…
The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica.…
Incubeta Appoints Sally Laycock As EMEA CEO And Andrew Turner As UK Managing Director
Following the announcement that Global Investment firm Carlyle acquired a majority stake in Incubeta, the digital marketing group boosts its senior…
New Year, New Challenges: Navigating 2023 Planning for Marketing Teams
A lot has changed in 2022. We’ve innovated through the disruption and changes in buying behavior following a global pandemic, adapted to a hybrid work…
TikTok and Instagram Trends Reveal New Attitudes for Millennials and Gen Z
Study from Harris Poll Thought Leadership finds groups' new opinions, uses of social media point to shift in values and future look of the internet.…
GetResponse Introduces AI Product Recommendations to Help Businesses Boost Their Sales
GetResponse, email marketing, and marketing automation software, announces the launch of AI Product Recommendations. The solution employs artificial…
4 Ways Account-Based Marketing And Technology Leads to Growth During an Economic Downturn
Everywhere you look, there’s another news story or report about forecasts of stagflation and recession. It may not be here yet, but economists expect…