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Martech
Session AI Announces World’s First Solution for Real-Time AI Incentive Optimization
Session AI, the pioneer of in-session marketing, announced AI Incentive Optimization, a real-time AI solution for ecommerce retailers to achieve…
GetResponse Launches AI Email Writing Assistant
GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing…
AI-Augmented Workflows: The Future of Creativity and Efficiency in Advertising
The advertising industry is in the process of a complete transformation with new technology available in the traditional creative process. From data…
AI ML in AdTech: How VeraViews Impacts the Global Ad Fraud Identification Industry
The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…
Banzai Expands Reach Solution
Reach targets qualified contacts, drives event registration and generates leads for event marketers
Banzai International, a leading marketing…
As Advertising Fatigue Grows, It’s Time To Let Creative Content Marketing Shine!
The slowing growth rate of digital advertising spend in the U.S. is coming at a convenient time as the C-suite is starting to trust PR and Marketing…
Social Media Emerges as Top Marketing Channel for International B2B MNCs in China
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing
KAWO,…
Mitel Appoints Eric Hanson as Chief Marketing Officer
Experienced technology executive will drive global marketing strategy to accelerate growth
Mitel, a global leader in business communications,…
New Study Reveals the Streaming Platforms Americans Hate – Netflix Named no.1
Data reveals the streaming platforms Americans want to delete most - and it’s not good news for YouTube TV
A new study has unveiled the video…
iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear,…
According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon…
