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Native and Programmatic Advertising
IAS Report: Mobile Advertising, Social Media Marketing & Ad Fraud Prevention Top Priorities in…
77% of marketers prioritizing mobile, 71% social media
Ad fraud is a key concern across mobile (78%) and social media (86%) environments
Third-party…
INEO Accepted into the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB)
INEO Tech Corp., the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announces the…
Meta Provides Additional Details On New Segment Reporting
Meta Platforms, Inc. October 2021 announcement that we would implement a new financial reporting structure, we are sharing additional information…
MediaMath Research Shows Consumers Willing to Share First-Party Data, as Third-Party Cookies…
Survey illustrates consumers are concerned about third-party cookie tracking, but are willing to provide first-party data
MediaMath, acclaimed…
New Forrester Study Reveals Top Performance And Productivity Gains For Advertisers Using The…
Forrester Names the Quantcast Platform a “Next-generation DSP 2.0” Delivering a 44% Increase in Conversions and Time Savings of 50%
Quantcast, a…
Catcher Digital Marketing And Flowfinity Deliver Measurable Business Growth For Consumer Brands
Flowfinity Wireless Inc. published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver…
Mesmerize Expands its Digital Network with Prism Health North Texas
Mesmerize, a prominent out-of-home media company specializing in patient education at the point of care, is pleased to announce the expansion of its…
National Advertising Review Board Recommends Air Methods Modify or Discontinue Certain Claims
A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Air Methods…
Integral Ad Science Appoints Robert Janecek as Chief Information Officer
Integral Ad Science, a global leader in digital media quality, announced the appointment of Robert Janecek as Chief Information Officer, as the…
INEO Expands eCommerce Business Into the US Market with the Acquisition of Securitytags.com
INEO Tech Corp., the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announced it has…