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Native and Programmatic Advertising
Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV
Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across…
Clinch Partners With Intent IQ For Expanded Cookieless Identity Solution Across Mobile And CTV
First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy
Clinch, the "Personalization Everywhere"…
Consumers Favor Discount Percentage Over Dollars Saved In Digital Promotions
Quotient’s 2022 Promotions Report combines three years of data from more than 100,000 promotion offers across multiple channels to better understand…
The Rise of PPC Automation: Everything You Need to Know
PPC automation has the scope to save time while delivering increased success and is widely regarded as the next frontier in digital marketing. Let's…
Mintegral Receives 2022 CCPA Data Privacy Validation
Mintegral, a leading programmatic and interactive ad platform and a subsidiary of Mobvista Co., Ltd (01860.HK) has announced that it has received the…
Vendasta Acquires Search, Display & Social Advertising Technology Leader MatchCraft
Deal unites leading ad tech platform with Vendasta’s robust martech platform and marketplace of products
Vendasta announced the acquisition of…
We Are Social promotes UK’s Mobbie Nazir To Global Chief Strategy Officer
We Are Social has bolstered its strategy offering with the promotion of Mobbie Nazir to the position of Global Chief Strategy Officer where she will…
AUDIENCEX Launches Advanced Analytics And Data-Driven Insights To Future-proof Campaigns For…
AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and…
Datonics Partners With Simpli.fi To Launch New CTV Data Offering
New offering provides advertisers with enhanced accuracy, scale and a larger variety of segments for CTV campaigns
Digital data pioneer Datonics has…
MarTech Innovator Mobiz Launches Personalized SMS Marketing Tool For Small And Medium Businesses
Mobiz, a startup that dynamically integrates hyper-personalization into mobile marketing, announces the launch of its flagship SMS marketing service…