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Native and Programmatic Advertising
Planning Google Ads Campaigns Around Holidays and Events in 2022
During events and holidays, your brand or business is probably keen to push seasonal products or deals to hitch a ride on that sweet holiday buzz. So…
Leading M&E Player Global Acquires Captivate, a Podcast Marketing and Analytics Platform
Podcast marketing is among the hottest technology domains in the pandemic era. Today, it is impossible to think of personalized marketing campaigns…
2022 E-commerce Predictions Series: Change Continues Its Relentless March
2021 may have been the year of “who knows” for e-commerce, but 2022 is coming with a much sharper focus. While the pandemic refuses to recede in view,…
Oracle Collaborates With The Global Disinformation Index to Help Safeguard Ad Spend
The proliferation of disinformation online has forced the adtech industry to rethink its approach to brand safety as marketers call for more…
Talon Outdoor And Stagwell (STGW) Expand Capabilities And Global Presence In Data-Driven Out-Of-Home…
Stagwell Inc.and Stagwell Media Network announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global…
Unity Ads Now Offers Access To Meta Audience Network Through Unity Mediation
Unity the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced the availability of Meta Audience Network for…
Ad Fraud and Machine Learning: Maximizing ROI by Minimizing Invalid Traffic
Ad fraud is becoming increasingly complex to detect as every day goes by. The adaptation of processes to avoid detectability has become so…
Premium Online Video Adtech Startup Pancast Launches in Southeast Asia With Its First Office in…
Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as…
Next Generation Blockchain Ad Tech Announces Official Launch in Northern Arizona
Blockchain Exchange Network, Inc. (BEN) is excited to announce its official beta launch in Northern Arizona. BEN is a next generation platform…
Tencent Cloud Assists Businesses In Extending Customer Reach Via Digital-First Audio And Video…
Recent research from leading analyst firm finds growing demand for organizations to address consumers' need for digital dynamic, real-time…