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Native and Programmatic Advertising
AudioMob Teams Up with Oracle Moat to Provide World’s First In-game Audio Ad Verification
The collaboration enables independent verification that an audio ad has been served in-game Oracle Moat metrics will be available for the AudioMob Ad…
New Study Shows Digital Advertising Significantly Drives More Brand Word Of Mouth And Conversation…
First of Its Kind Study By Engagement Labs Examines Digital Versus Social Ad Performance of Ten Leading Consumer Brands
Engagement Labs released the…
Mobiquity Technologies, Inc. Announces Closing of $10.3 Million Public Offering
Mobiquity Technologies, Inc., a leading provider of next-generation advertising, announced the closing of its previously announced underwritten public…
Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased…
Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth,…
Dynata Acquires 0ptimus Analytics, Strengthening Advertising Solutions Offerings
Acquisition enhances capabilities for audience discovery and advertising implementation
Dynata, the world's largest first-party data platform for…
Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased…
Amobee’s expanded offering increases purchase conversion, decreases financial output
Amobee, a global leader in advertising technology that…
Frost & Sullivan Recognizes AdTheorent For Highly Differentiated Performance-First And…
AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious…
TheViewPoint Integrates With BidSwitch for Streamlined Access to the Global Programmatic Demand…
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that…
Clear Channel Outdoor Holdings Initiates Review Of Strategic Alternatives For European Business;…
Clear Channel Outdoor Holdings, Inc. announced that its Board of Directors has authorized a review of strategic alternatives for its European…
Predictions Series 2022: Early Days of Big Data Are Over and What it Means for Marketers
Big Data trends continue to evolve with enhanced scope in various Marketing and Sales projects. Internet marketing channels have become one of the top…