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Native and Programmatic Advertising
86% of US Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns
New research conducted by VIOOH reveals advertisers are attracted to the flexibility and versatility of prDOOH and they plan to increase their…
DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across…
Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two…
Taboola Announces SmartBid Dimensions; A New “Autonomous Driving” Experience For Advertisers, Based…
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a significant update to…
Trinity Audio Releases First-ever Full Native Audio Advertising Experience
Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The…
Ad Fraud Held Below 1% In Industry-Certified Channels For First Time
New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate
The…
Entravision Expands into Africa and Acquires Leading Advertising Solutions Company 365 Digital
Entravision announced that it has acquired 365 Digital, a digital advertising solutions company headquartered in South Africa. This investment…
NextPlay Announces a Request for Proposals for Its Upcoming Suite of Stable Coins
NextPlay Technologies, Inc., a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, announces it is seeking…
Wayfair Unveils Wayfair On Air, A Video Commerce Experience That Brings Entertainment, Ideas, And…
Episodes feature a roster of creators sharing exclusive deals, helpful design ideas, and clever solutions for all home furnishing categories
Wayfair…
Veritonic Expands Audio Campaign Performance Capabilities To Provide Unprecedented Brand Lift Data
Veritonic, the leader in audio creative research and analytics, announced the addition of brand lift to the platform's robust campaign reporting…
Cint And Zappi Win The 2021 I-Com Data Creativity Award For Their Cookie-less Digital Advertising…
Leading digital insights companies win in the Programmatic Category for their connected data solution that doesn't rely on third-party cookies for…