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Native and Programmatic Advertising
Advertise Purple Voted OPM/Agency Of The Year By Rakuten Advertising
Rakuten Advertising this week named Advertise Purple the 'OPM/Agency of the Year' in its 18th annual United States Golden Link Awards, one of the most…
Industry-First Study on Converged TV Sheds Light on Need for New Currencies & Holistic…
TVSquared, the global leader in converged TV ad measurement and attribution, released a new report – “The State of Converged TV: A Look at Global…
IAB Tech Lab Aims to Increase Transparency Across Entire Advertising Supply Chain For New ID Usage
As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID…
85% Of Advertising Executives Have Shifted Their Focus Towards Ethical Standards In DOOH Advertising
The Digital Out of Home market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi an AI…
Comcast Joins Community Leaders to Mark 10 Years of Internet Essentials
Comcast’s executives announced its expansion efforts to help low-income Utahns gain access to the Internet and increase digital equity.
“Utah is…
InMobi Signs Definitive Agreement To Acquire Appsumer Analytics And Insights Platform To Power…
Deal Brings Unified Intelligence to Mobile Marketing and Deeper Understanding of Marketing Effectiveness; Improves Business Performance for…
Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube…
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement…
Brand Metrics Hires Taylor Sturtevant as It Focuses on Growth in the US
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new…
Friendable Announces Initial Kickoff of Digital Advertising and Social Media Campaigns for Its Fan…
Friendable Inc., a mobile technology and marketing company, is pleased to announce the official launch of its digital advertising and social media…
4 Proven Steps to Maximizing Out-of-Home Advertising in B2B
Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of…