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Native and Programmatic Advertising
TVision And Gemius Bring Cross-Platform Measurement Of TV, PC And Mobile Video To The Ad Industry
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges
TVision, the TV…
Protecting Patient Privacy in Advertising with Machine Learning
Machine learning has the power to transform the way we look at everything from diagnosis to treatment.
Redbox Partners With Comcast’s FreeWheel to Bring Advertising Technology to Its Free Streaming…
Redbox, a leading entertainment company, announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the…
Advertising Executives Plan to Dramatically Increase Digital Out of Home (DOOH) Advertising…
Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total spent on out of home (OOH)…
Adzymic Adtech Company Expands Into Latin America via Strategic Partnerships as Growth In Digital…
According to the IAB Latin America Report on Programmatic In-Housing, programmatic media’s share of digital ad spend worldwide was projected to grow…
How to Leverage AI to Power Adtech Impact While Respecting Consumer Privacy
The AdTech space is crushing hard on artificial intelligence (AI) -- with good reason when it comes to respecting consumer privacy. An industry that…
Automated Yield Optimization: A Win-Win for OOH Media Sellers and Buyers
Digital out-of-home (DOOH) advertising makes up nearly 30 percent of global out-of-home (OOH media) advertising revenue and continues to grow each…
All the Signs Point One Way: Advertising Isn’t Working for Anyone
Users, advertisers and publishers: these are the three key parties in the internet value chain. And it’s worth stopping sometimes and reminding…
Perion Expands Publisher Technology Offering By Acquiring Vidazoo Innovative Video Monetization…
Transaction is Immediately Accretive and is Expected to Accelerate Perion’s Rapidly Growing Video Advertising Business; Management Raises 2021 and…
Mintegral Ranked as One of the Top 10 Ad Networks in the World on the Adjust Partner Benchmarks…
Mintegral, a leading mobile programmatic advertising platform, announced that it ranked as a Top 10 global ad network across all app verticals and…