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Native and Programmatic Advertising
AdTheorent Uses Machine Learning-Powered Predictive Advertising to Drive Privacy-Forward Digital…
AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for…
RMR Mortgage Trust Announces The Completion Of Its Merger With Tremont Mortgage Trust
The Combined Company Will Be Renamed Seven Hills Realty Trust and will Begin Trading on the Nasdaq under the Ticker Symbol “SEVN” on October 1st
RMR…
Xandr Introduces the Premium Video Catalog
Xandr, AT&T’s advanced advertising company, announced the launch of its Premium Video Catalog, providing access to over 1,400 always-on,…
Seedtag LAB Allows Brands to Use AI to Define their Cookie-less Advertising Strategies
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the launch of Seedtag LAB, a program specifically designed to help…
The Coca-Cola Company Unveils New Global Brand Platform For Coca-Cola Trademark
The platform refreshes the brand’s trademark promise to unite and uplift people every day with renewed relevance for the world we live in today
Brand…
Conviva Releases New Data on IGTV Growth, Performance and Share of Instagram
Conviva’s 2021 IGTV Benchmarks Report Examines Best Practices for Leveraging Long-form Video on Instagram
Conviva, the continuous measurement…
MobileFuse Granted Patent For Location Verification Product, Delivers Industry-Leading Location…
Leading mobile advertising platform also experiences over 80% OM SDK opt-in rate on MFX Exchange, improving measurement capabilities for clients…
Inmar Intelligence To Acquire Aki Technologies, Expanding Its Retail Media And Personalized…
Inmar Intelligence’s ShopperSync™ data core with 115M Loyalty HH IDs will enhance Aki’s suite of personalized advertising offerings.
Inmar…
IAB Tech Lab Announces ads.cert 2.0 Authentication Protocols to Combat Ad Fraud Across the Digital…
Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads
Now Available for Public…
Viant Enhances Cookieless Offerings for CPG Advertisers Through Catalina Partnership
Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media…