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Native and Programmatic Advertising
Anzu And HUMAN Partner To Safeguard The In-Game Advertising Space
The new partnership ensures invalid traffic remains low across video gaming environments
Anzu, the world’s most advanced in-game advertising…
MGID integrates Oracle Moat
MGID, a native advertising company, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and…
VuePlanner Extends Contextual Targeting Platform for YouTube Advertisers to Connected TV
34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…
Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience…
Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…
Havas Media Group (HMG) Joins Protect Our Press in Latest Initiative to Support Local News Growth
Supporting National Call-to-Action to Preserve Local Media Builds on HMG’s Global Meaningful Marketplaces Launch
Havas Media Group (HMG) announces…
Small Business Owners See Value of Digital Advertising But Don’t Always Use It Effectively, Says New…
Marketing Software Leader Ripl Offers Coaching and Content
Small businesses in the U.S. are increasingly integrating digital advertising into their…
New NetBlaze App Streamlines, Simplifies, and Automates Digital Marketing
App’s ‘Done-for-You Solutions’ Help Businesses Get Found, Get Customers, and Get Results
NetBlaze, a Chicago-based digital marketing solutions…
VEA Technologies acquires The Evoke Group TO Boost DXM Capabilities
Already a Full-Service Agency, VEA’s Acquisition Brings the Evoke Group’s Marketing Prowess, SEO Advertising Expertise and Social Media Capabilities…
Analysis Shows Continued Low Ad Fraud Rates In Industry-Certified Channels In Asia-Pacific Markets
TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels
The Trustworthy Accountability Group…
Audacy’s Shannon Knoepke Joins Media Bridge Advertising
Media Bridge Advertising announced that Shannon Knoepke has joined the agency as senior vice president of marketing. Knoepke 20-year media…