Native and Programmatic Advertising

New strategic appointment at intersection of privacy and advertising technology will help clients and partners benefit from the industry’s leading…

Real-Time App Analytics Scales Adelphic’s Foot Traffic Attribution Viant Technology Inc. (DSP), a leading people-based advertising software…

Genapsys, Inc. (Genapsys), a company developing a highly accurate and scalable electronic sequencing platform, announced the additions of Priya Ray …

Combined Company Expected to Have a Pro Forma Enterprise Value of $1.550 Billion, with an Implied Pro Forma Equity Value of $1.909 Billion $180…

New Research Reveals Emerging Consumer Streaming Habits and TV Viewing Preferences More than half (50.6%) of US consumers prefer using ad-supported…

The Omnichannel CRM and Oms Platform’s New Feature Streamlines Reporting, Saving Media Companies Valuable Time and Money Boostr, the leading…

Partnership Allows Buyers and Publishers to Integrate and Test a Cookie-Less Authentication Solution LiveIntent, the people-based marketing…

Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as…

JCDecaux launches its global data offering, JCDecaux Data Solutions JCDecaux SA (DEC), the number one outdoor advertising company worldwide,…

Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced the…