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Native and Programmatic Advertising
Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360
Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…
CloudCommerce Becomes AiAdvertising with New Stock Symbol AIAD
CloudCommerce, Inc., a technology driven provider of digital advertising solutions, announced that the Company has changed its name to AiAdvertising,…
Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV
Agreement Enables Advertisers to Fully Measure Their Video Investments Across All Screens, Now Including YouTube and YouTube TV, for an Accurate…
Escalated.io Launches Blocking Tags to Securely Wrap Creatives, Ad Assets
Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…
Nativex Revamps XploreChina Initiative to Help Global Brands Break into the Fast-Growing Chinese…
XploreChina Provides Brands with a Proven Roadmap and Local Expertise to Navigate China’s Unique Media Ecosystem and Fragmented Mobile Audience…
RTB House Releases U.S. Marketplaces Advertising and Impact Guide, Champions Brand Success on…
RTB House Releases Guide on American Online Marketplaces, Packed with Information to Help Online Sellers and Marketplace Owners Drive More Value…
Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers
New Commerce Signals Predictive Audience Segments Will Help Unlock Privacy-Friendly Audience Engagement for Retail Market
Comscore, a trusted…
Tremor Video Launches Unified Social Data Solution for Advertisers Seeking to Reach Highly…
Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV…
Flashtalking Partners With TVSquared for Incremental Reach on Converged TV Campaigns
Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach
Flashtalking, the…
Viant Enhances AI-Powered Contextual Targeting Capabilities With CatapultX Partnership
Adelphic Integration Scales Contextual Video Opportunities for Brands
Viant Technology Inc., a leading people-based advertising software…