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Browsing Category
Native and Programmatic Advertising
Reimagining First-Party Data Sharing in a Privacy-First World
By 2023, approximately two thirds of the world’s population will be protected by modern privacy regulations. Businesses that do not comply with this…
AdQuick.com Commemorates Midyear Highlights
AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, announced noteworthy mid-year milestones as the company continues to…
RankingGap Launches Powerful Software To Reveal Competitors’ Ranked Keywords
RankingGap is a cloud-based tool that combines keyword gap analysis and rank discovery. The software unlocks your competitors’ top-performing keywords…
Octopus Interactive Announces Partnership With Place Exchange
Premium Passenger-Facing Rideshare Ad Inventory Will Be Available on Leading Programmatic DOOH Platform
Octopus Interactive, the largest…
Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The US
Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…
HRC Realty Launches Adwerx Automated Advertising
Adwerx, the leading provider of localized digital advertising for over 200,000 enterprises has launched online listing and retargeting advertisements…
Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising…
Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising…
Flaws of Prebid and How it Impacts Brand Safety
Prebid protection gives buyers a false sense of security from invalid traffic. In this AiThority.com article, we’ll examine how prebid works—or…
Paula Radcliffe Partners With Seedtag for Brand Sports Values Campaign
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has partnered with Paula Radcliffe, former British long…
Viant Launches Identity-Based Cookieless Measurement Solution
Proprietary Approach Attributes Conversions Across Omni Channel Media Buys
Viant Technology Inc. a leading people-based advertising software company,…