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Native and Programmatic Advertising
Vimeo and TikTok Announce Partnership to Support Video Advertising for SMBs
Video advertising solution provider Vimeo has announced a partnership with TikTok. TikTok is a leading destination for short-form mobile video. The…
Ucfunnel Adopts Unified ID 2.0
ucfunnel, a leading Smart Media programmatic solution provider, has announced that they have adopted Unified ID 2.0, a new collaborative,…
Introducing Kismet: A Mobile-First Advertising Platform for Brands and Agencies
After Technology Investment and Successful Campaign Pilots, Industry Leader Curate Mobile Launches New Standalone Company That Offers Proprietary…
Mediavine Champions Commitment to Diversity and Inclusion in Company Report
Creating Change Through Ad Tech Innovations, Hiring Statistics and New Initiatives
Mediavine, the largest exclusive full-service ad…
American Destiny Real Estate Services Brings Online and Streaming TV Advertising to Agents With…
The Program Ensures That All Producers Receive a Comprehensive Digital Advertising Campaign, Including Streaming TV Advertising
American Destiny…
ViacomCBS and Charter Communications Reach Comprehensive Distribution Agreements
ViacomCBS Inc. and Charter Communications, Inc. announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’…
Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve…
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across…
Rewarded Ads Embedded in Gameplay Generate 2.5x More Revenue for Developers Than Static Menus,…
The first-of-its-kind report analyzes 6.3 billion ad impressions across 14 common placement styles to show which implementations drive the most…
AdDaptive Intelligence Releases Site Analytics Product To Show Lift From Ad Campaigns Among Target…
AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called…
Vericast Announces High-Impact Enhancements For CTV
Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to…