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Browsing Category
Native and Programmatic Advertising
Research (1) Suggests Advertising Professionals Expect the DOOH Advertising Market to Be Worth Over…
The market was estimated to be worth $41.06 billion in 2020 (2)
65% of advertising executives believe the market will be worth between $50…
Don’t Let CTV Ads Serve Audiences Too Much of a Good Thing
The growth of connected TV or CTV (household usage up 16% in the U.S. last year and poised for more expansion in 2021) has been a boon to media…
Magnite Acquires SpringServe, A Leader In CTV Ad Serving Technology
Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory
Current SpringServe clients include Pluto…
How AI Is Bringing Intelligence to TV Screens
Artificial Intelligence (AI) has been creating quite a stir across all industries, including the Connected TV (CTV) realm. In fact, it has already…
VIZIO Announces Certifications For Open Addressable Ready Tech Ecosystem
LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach Meet Specifications, Working With VIZIO to Expand Local and National…
Affle Announces Completion of Jampp Acquisition
Affle Limited through its subsidiaries, announced the completion of acquisition to acquire full control, tech IP assets and 100% ownership of Jampp, a…
VideoAmp Appoints Wendell Younkins As Chief Accounting Officer
Software and data platform, VideoAmp, announced the addition of Wendell Younkins as Chief Accounting Officer to its leadership team. Younkins joins at…
Spectrum Reach Launches Deterministic Cross-Platform TV Attribution With TVSquared & Blockgraph
Solution Provides Spectrum Reach Advertisers with Multiscreen Attribution and Measurement Insights at Scale to Precisely Analyze Linear,…
India’s First Independent DSP, MediaMath And Airtel Announce Ad Tech partnership
The collaboration aims to further strengthen the Indian digital advertising market by leveraging Airtel Ads’ quality inventory and MediaMath’s…
Scorpion Delivers New Advertising Tools, Enhances Local Engagement Capabilities
Scorpion joins Yelp Advertising Partner Program, Helps Local Business Reach New Customers And Drive Sales
Scorpion, a leading provider of…