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Native and Programmatic Advertising
Extreme Reach Joins IAB Europe’s Transparency & Consent Framework
Video Ad Serving in Europe, Now Supported Through ER's Cloud Platform, AdBridge™, Provides Expanded Reach for Clients
Extreme Reach (ER), the…
IRIS.TV Partners With PubMatic To Expand Contextual Targeting Footprint Across Premium Biddable CTV…
The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns…
Doceree Closes Pre-Series A Funding Round
Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced raising a pre-Series A funding for an…
CloudCommerce Moves to Protect Its Unique Invention
The Company plans to file patent applications to protect its novel use of artificial intelligence (AI) and natural language processing (NLP) to…
Kendago Names Izhar Shay Chairman Of Its Board Of Directors
Shay will help drive Kendago's growth by collaborating with technology giants, identifying strategic opportunities, and potentially expanding through…
VIOOH and Taptap Announce Partnership to Supply Digital OOH Advertising Globally
Taptap Digital, an omnichannel advertising and marketing intelligence company, announced its partnership with VIOOH, a leading global digital out of…
How Advertisers Can Engage In-Game Audiences and Compete With a ‘Cup of Tea’
I’ll start with full disclosure: I’m an American. Based in the UK. This essentially means I have had to happily accept the Brits’ obsession with the…
Perpetua Expands eCommerce Advertising Offering With Criteo Integration
Perpetua, a global leader in eCommerce advertising and intelligence software, has announced a strategic API integration with Criteo's Retail Media…
Digital Advertising Trends Disrupted by Increasing Security And Quality Violation
Ads Related to Pharmaceutical and Drug Product Perform Poorly on Malvertising & Ad Quality Index
Goodway Group Selected As Digital Agency of Record for Air Methods, Leading Air Medical Service…
Goodway Group will be responsible for the brand’s multimillion-dollar digital footprint
Goodway Group, the digital partner advertisers trust to…