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Native and Programmatic Advertising
MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility…
MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of…
Affle to Acquire Jampp, a Leading Global Programmatic Marketing Company
The News Comes Close on the Heels of Affle Entering Into Definitive Agreements to Increase Its Strategic Ownership in Bobble AI
Affle (India)…
AiThority Interview with Anthony Capano, MD North America at Rakuten Advertising
Please tell us about your current role and the team / technology you handle in the company.
My role as North America Managing Director will focus…
VIZIO Surpasses 11 Million Addressable Enabled TVs
Major Networks Launch Live Local and National Addressable TV Campaigns
VIZIO announced it has surpassed 11.2 million addressable TVs across the U.S.…
NBCUniversal Partners with Sky, ITV and Channel 4 to Launch CFlight
CFlight is an advanced TV Advertising Metric Tool
Lotame Panorama ID Continues To Win Industry Support
PubMatic and MediaMath support the Panorama ID to power cookieless advertising across the open web
Lotame the leading global provider of data…
Covatic Launches a-Type, a Solution to the ID and Privacy Challenge Faced by the Digital Advertising…
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is…
Permission.io Partners with Regula Forensics to Bring KYC to Ad Targeting
The partnership allows marketers to reward consumers for engaging with advertisements while ensuring the verification of users and eliminating…
Consumer Research Platform PickFu Adds New Features to Help Mobile Game Publishers Improve Their App…
With organic app installs more important than ever, PickFu provides a simple and low-cost way to get valuable feedback from real gamers
Consumer…
Cardlytics Announces Peter Chan as Chief Technology Officer
Former Amazon and Yahoo Executive With 20+ Years in Advertising Tech Experience Leads Cardlytics’ Ad Platform Evolution
Cardlytics, Inc., one of the…