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Native and Programmatic Advertising
TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors
TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of …
Digilant Appoints VP of Client Services to Further Accelerate Growth
Coming off of a year of significant growth, Sandra Abi-Rashed joins Digilant as VP of Client Services
Digilant, an omnichannel advertising services…
DeepIntent Expands Healthcare Marketplace by Integrating Major Supply Sources
Partners With Magnite, Xandr, Pubmatic, and Triplelift; Offers Zero-Fee Trading for Direct Deals Delivering Higher Yields and Greater Operational…
Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising…
Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI
Smartly.io announced it…
Perpetua Expands Retail Media Advertising Solution via CitrusAd API
Perpetua Brands and Agencies Accelerate Growth Across Thousands of Additional Retailers Through Citrusad, America's Fastest Growing Ecommerce Ad…
Channel Factory Launches the Conscious Project to Address Inherent Bias in Advertising and to Create…
Channel Factory In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias…
New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for…
Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually…
Ogury Appoints Christophe Parcot as Chief Operating Officer
Ogury, a global technology leader in mobile brand advertising, announced today the appointment of Christophe Parcot as Chief Operating Officer. In…
Mediavine’s OpenRTB Technology Enables SSPs to Transact on Google’s FLoC
Mediavine Actively Sending FLoC IDs to The MediaGrid in the Bid Request; 17+ Billion Ad Impressions Prepare for the Cookieless Future
Mediavine…
Teresa Poggenpohl Joins Unisys as Chief Marketing Officer
Accenture veteran brings deep IT services and brand leadership experience
Unisys Corporation announced that Teresa Poggenpohl,…