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Native and Programmatic Advertising
Zynga Enters Agreement to Acquire Chartboost
Leading Mobile Advertising and Monetization Platform with More than 700 Million Monthly Users
Combined Entity Brings Together Top-Tier Content…
The Evolved Value Exchange of Advertising in 2021
There’s a critical gap in the value exchange of advertising between consumers, publishers, and advertisers.
Publishers get their pageviews,…
Online Ad Platform Offers Free Access to Google’s Advanced Integrated Tool Stack
OnePortal now offers an easy path through the maze of Google's first-party cookie initiatives before industry change strands advertisers
When…
Thryv, Inc. to Add Dedicated Dashboard to Manage All Aspects of Google My Business
Thryv Holdings, Inc., the provider of Thryv software, the leading end-to-end customer experience platform built for growing small businesses,…
The Key to Cookieless Marketing Has Been in Our Hands the Whole Time
William Fair and Earl Isaac took years to iterate and tune their mathematical models to create the FICO score. It took even longer to get wide…
US News Intent Intelligence Offers First Party Audience Data Platform
US News & World Report, the global authority in rankings and data-driven journalism, announced the launch of US News Intent Intelligence – the…
Comscore Announces New Agreement With Lightbox OOH Video Network for Digital Out-of-Home Measurement
Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital…
VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel…
Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals…
Admix In-Play Advertising Verified for the First Time by IAS
Viewability of in-Play Inventory Now Independently Measured by Ias
Enables Brands and Agencies to Invest in Mobile Gaming With Confidence…
fuboTV Announces Launch of Branded Content Studio at 2021 IAB NewFronts
Signs Soccer Greats Pablo Zabaleta, Melissa Ortiz to Lead Original Programming for South American Qatar World Cup 2022 Qualifying Matches
Fubo Sports…